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| Название: | ПЕРСПЕКТИВЫ СОВЕРШЕНСТВОВАНИЯ СТРАТЕГИЙ ИНТЕРНАЦИОНАЛИЗАЦИИ БЕЛОРУССКИХ ПРОМЫШЛЕННЫХ ПРЕДПРИЯТИЙ |
| Другие названия: | The Prospects of Strengthening the Strategies of Internationalization of Byelorussian Industrial Enterprises |
| Авторы: | Пичковская-Шевченко, О.В.
Pichkovskaya-Shevchenko, O.V. |
| Ключевые слова: | company
strategy
internationalization
satiation
corporate management
институциональная экономика
компания
стратегия
интернационализация
софтизация
корпоративное управление
компанія
стратегія
інтернаціоналізація
софтизация
корпоративне управління |
| Дата публикации: | 2014 |
| Издатель: | ДонНТУ |
| Библиографическое описание: | Наукові праці Донецького національного технічного університету. Серія: Економічна. №2 / ДВНЗ "ДонНТУ" ; редкол.: В.В. Дементьєв (голов. ред.) та ін. - Донецьк : ДВНЗ "ДонНТУ", 2014. |
| Аннотация: | Исследованы методологические предпосылки определения корпоративного управления и
его институциональной среды в экономической
системе с целью выявления перспектив совершенствования стратегий интернационализации
белорусских промышленных предприятий. В рамках разработки стратегии интернационализации основной задачей белорусских предприятий на ближайшую перспективу видится освоение технологий формирования крупных портфелей
исключительных прав, технологий эффективной
патентной защиты крупных секторов товарного рынка, а также новейшие бренд- и Internet-технологии, одним из важнейших видов стратегии отечественных компаний должно быть
наращивание нематериальных активов для последующей их трансформации в инструмент
исключительных прав. |
| Описание: | Improving economic effectiveness and
maintaining economic growth in modern conditions of developing economy of the Republic of Belarus increases the topicality of studying the problem of corporate management, which is justified by the
necessity to increase competitiveness of Byelorussian companies on the global market, maintaining investment attractiveness of corporations for investors and creating effective mechanism of managing companies property, keeping the balance of interests for all the parties involved.
Due to their special role in the process of
strategic company management the problems of
corporate management have become particularly important in the context of global financial crisis, in developing countries in particular. The quality of
corporate management improves company's
strategic effectiveness on developing markets of capital during the crisis period. This situation can be improved by means of transforming the system of corporate management through revealing information, improving rules of trading at Stock
Exchange, introducing code of corporate behavior as well as carrying out structural transformations in economy: forming the system of effective cooperation between state bodies and large corporations, developing high tech production,
creating conditions for competition, preventing criminalization of the market and increasing the level of trust to ethical standards.
Having analyzed global experience in the
sphere of strengthening strategies of
internationalization of industrial enterprises in modern postcrisis conditions we have arrived at the conclusion that key global trends in the last decade
embrace hightegration, servicization and softization (the increase in the share of intangible assets in the total of company's assets). For decent participation
of Byelorussian companies on the global market of technologies it's important to increase significantly investment to the science, education and health care:
to finance inventions and rationalization at
enterprises; to provide governmental support to the process of patenting Byelorussian inventions overseas; to establish clear legislation system for international business activity; zero taxation of the
income Byelorussian participants gain in the global market of technologies for its further investment to modernizing production and research and development; solving the problem human resources in the sphere. Mastering cutting edge technology is
a turning point in achieving competitive advantage of enterprises of national economy. The basis for designing and realizing economic strategies of
enterprises with the aim of promoting their goods and services on the market must be formed by creation and effective exploitation of intellectual property.
The Republic of Belarus has followed the
trend of the decrease in the share of intangible assets of industrial enterprises in the value of basic funds, which has been conditioned by small number of patents in high tech sphere and unsatisfactory
taxation of transactions with objects of intellectual property. Due to the facts mentioned above national enterprises have to master the technology of building
lar ge portfolios of exclusive rights and act against monopolization of national commodity markets resorting to national anti-monopoly legislation, technologies of effective patent protection of large
sectors of national commodity market as well as the latest brand and Internet technologies. National producers must adopt the strategy of expanding intangible assets and transforming them into the instrument of exclusive rights. |
| URI: | http://ea.donntu.org/handle/123456789/29523 |
| Располагается в коллекциях: | Випуск 2
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