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Название: Этапы институционализации фирмы в со­временной экономике
Другие названия: Етапи інституціоналізації фірми в сучасній економіці
STAGES OF THE COMPANY'S INSTITUTIONALIZATION IN TODAY'S ECONOMY
Авторы: Юргель, Н.В.
Юргель, Н.В.
YURHEL, N.V.
Ключевые слова: фирма
институционализация
риск
трансакционные издержки
фірма
інституціоналізація
ризик
трансакційні витрати
firm
institutionalization
risk
transaction costs
Дата публикации: 2013
Издатель: ДонНТУ
Библиографическое описание: Наукові праці Донецького національного технічного університету. Серія: економічна. Випуск 1(43) - Донецьк, ДонНТУ, 2013.
Аннотация: Інституціоналізація фірми полягає як у формуванні внутрішніх інститутів, так і у впливі фі­рми на формування зовнішніх інститутів. Метою інституціоналізації фірми є додання стійкості характеру діяльності фірми шляхом зниження невизначеності та ризиків, що визначає роль інститутів в діяльності фірми.
Описание: The modern economy is characterized by a high degree of uncertainty, and as a consequence by the presence of economic risks, which in turn leads to higher transaction costs. The institutes are the means of reducing transaction costs. Institutionalization of the company will be understood as the process of formation and con­solidation of institutes, as well as their adjustment, which requires concerted effort and cost of re­sources. Depending on the role and place of the institutes in the firm there are distinguished inter­nal and external institutes. Domestic institutes are formed within the firm; determine its content and distinctive features. External institutes have an objective nature; they exist regardless of the firm activity, but have a significant influence on it. The institutionalization of the company lies in the for­mation of domestic institutes, as well as in the im­pact of the company on the formation of external institutes. The purpose of the company's institutionalization is to ensure the sustainability of the firm by reducing the uncertainties and risks, which defines the role of institutes in the activities of the firm. The institutionalization of the company con­sists of two stages. The first stage ("Adaptation"). Adaptation involves a high degree of firms' involvement in the market forms of management: independent access to the market, competitive products, the elimination of unprofitable operations, reducing excess staff, etc. In the process of business adapta­tion to modern conditions enterprises are using all possible methods and combinations thereof. At this stage, the development of "new rules of the game" takes place: new methods of production and financial activities. Adaptation is manifested in the behavior of several possible strategies: pro­duction, marketing, financial, relating to the staff, etc. In these conditions, the leaders who recog­nized the need to reduce the in-company risks create the appropriate in-house institutes of personnel service, organizational culture, marketing depart­ment, quality management, service risk manage­ment, financial services, and legal services. Having overcome the stage of "adaptation" in which the in-house institutionalization takes place, the company proceeds to "maturity." In or­der to maintain sustainability the company tries to transfer some of the risks to relevant external institutes: financial markets (commercial banks and credit organizations, insurance companies, stock exchanges), product markets (commodity ex­changes, trading companies), and market infra­structure (accounting firms, consulting firms, and advertising agencies). "Maturity" is in the fact that the company does not only respond to changes in the external environment, but also is actively involved in its formation. In an effort to minimize its losses by managing economic risk, it can give up some of their profits by investing it in the transaction sec­tor of the economy. Completion of the company institutionaliza-tion is due to its active participation in the for­mation of the institutional environment. In con­nection with this the concept of efficiency changes and diversifies: in addition to the technological and economic efficiency of the company there ap­pears the necessity to consider its institutional ef­fectiveness as the extent to which the institutional role of the enterprise in the community is realized. As in its operation the firm affects the behavior of other market participants, improving the overall situation, supports the development of positive social and economic institutes. Institutional effec­tiveness of the company depends on its active par­ticipation in the formation of the institutional en­vironment. Qualitative assessment of institutional effectiveness is the reduction of uncertainty and risk. Quantitatively, institutional effectiveness can be calculated on the basis of the existing methods of integrated risk assessment as part of risk man­agement services.The process of institutionalization increases the efficiency of the firm and its competitiveness, which ultimately leads to sustainable growth and economic development.
URI: http://ea.donntu.edu.ua/handle/123456789/27948
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